Brand strategist Pia Silva shares how she went from $40k in debt to a multiple 6-figure business in under 6 months. Plus, how you can copy her process to build a profitable small business. She also talks about working with her husband and what couples should ask before going into business together.
Pia is the partner and brand strategist at Worstofall Design, where she and her husband Steve build “Badass Brands, without the BS. Pia has been featured in Forbes and is a member of the prestigious Entrepreneurs’ Organization Accelerator.
Pia Silva Episode Highlights
• 1:42 – How she and her husband built their own “badass brand” that took them from debt to multiple 6-figure business in just 6 months
• 4:20 – How to stop dealing with crappy clients and get the right one’s knocking down your door
Sick of crappy clients? 4 tips to avoid them and get the right one’s knocking down your door
• 8:15 – The secret weapon to make your brand stand out in a crowded market
Why what you stand against is even more important than what you stand when it comes to your
• 8:55 – Why what you stand “against” is as important as what you stand for when it comes to your brand messaging
• 9:25 – How a strong brand identity allows you to turn down the wrong clients and feel good about it
• 19:15 – The true cost of doing work that just doesn’t feel right
• 26:00 – Before you work with your spouse, ask yourself these 3 questions
• Related: Get my free 22-page e-book: Natural Attraction: 9 Rules to Attract the Right Man by Being Yourself with No Games or Gimmicks
1. Favorite book for women?
- The Fountainhead by Ayn Rand
2. Favorite self-care hack?
- Going for brunch every Saturday and Sunday, with friends or her husband
3. Mentor you would like to acknowledge?
- Her dad – “He’s always been quietly supportive; that’s kind of what I needed”
4. Female CEO or thought leader you’re into lately?
- Julia Pimsleur, who’s on a mission to help one million women build million dollar businesses
5. One piece of advice you’d give your 5 years younger self?
- “Believe in yourself. Just keep going and try to relax a little”
Resources and People Mentioned
• Worstofall Design
• Pia’s LinkedIn
• Pia’s free 3-part video series: Brandup Crash Course (Code: BADASSBIZ)
• Pia’s free download 5 Ways to Badassify Your Brand Immediately
