Libby Brockhoff is the founder and CEO of two successful advertising agencies. Her commitment to creativity and fresh thinking has kept her at the forefront of the advertising business. In this interview, you will hear Libby’s story and her views on creativity and being a perception influencer. Libby also shares what it is like for her as a female founder and CEO as well as working together with her husband. Listen in to discover how your creativity can foster your success!
How Libby Brockhoff made her way in a highly competitive field
Libby Brockhoff understood early on that the advertising business is highly competitive. In this episode, she shares some of the choices she made that helped her find her place and move forward to become a leader in the field as the founder and CEO of two advertising agencies. Listen to this interview to find out how a mentor empowered her to start Mother and how her creativity and fresh thinking work together to keep her at the top in a competitive business.
Creative process with a purpose
For Libby Brockhoff, the creative process is not an end in itself. Her first step is to identify the greater purpose that her work can have. In this episode, Libby gives an example of this part of the process by talking about her work with Caitlyn Jenner and her desire to change people’s perceptions on transgender. Listen to this interview to gain insights on the creative process that can influence the way that you do business.
Perception influencers are mercenaries
Libby Brockhoff is passionate about influencing people’s perceptions. In this interview, she talks about how perception influencers in the advertising business are mercenaries, willing to take on any battle. Listen to hear about the unique ways that her team immerses themselves in whatever sub-culture they are working with, and what they do to determine how to be empathetic with their listeners. You will be inspired by her example to fight your own battles to make a difference.
How to hire and work with a creative team
How do you hire the right kind of people for your creative team? And how do you foster their continuing creativity? In this podcast episode, Libby Brockhoff shares how she puts together her team and creates an environment that both protects them and challenges them so that they can keep ideas fresh and get new perspectives. Whether or not you are in the advertising business, this interview provides helpful insights on creating and supporting your team.
Episode Highlights
- 1:19 – Introduction of Libby Brockhoff, founding partner of Mother, London
- 2:37 – Why Libby chose advertising as her career
- 5:22 – How Libby made her way in a highly competitive field
- 7:49 – Creative process with a purpose
- 13:17 – What transformation was like for Caitlyn Jenner
- 15:17 – Creativity is like a Rubix cube
- 15:52 – How to hire and work with a creative team
- 17:51 – Perception influencers are mercenaries
- 19:53 – What is it like being a female founder and CEO of two successful ad agencies
- 20:53 – Determining what the market demands by empathizing with your listeners
- 21:50 – Challenges on the road to success: Keeping creativity alive
- 23:10 – When your husband is your business partner
Resources Mentioned
1. Favorite book for women?
- Any book on Frida Kahlo – I love her work, and the thought and inspiration she puts into it.
2. Favorite self-care hack?
- Spin class
3. Best piece of advice and who gave it to you?
- “You can do it.” (my husband)
4. Female CEO or thought leader you’re into right now?
- Sheryl Sandberg
5. One piece of advice you’d give your 5 years younger self?
- Wear more red lipstick and believe in yourself more.
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