Using the big-boy approach to marketing can leave you feeling squeezed out like a misfit, and there’s a good reason for that. Tapping into your higher self and allowing your feminine power to shine will bring authenticity and contentment. If you’re a healer, teacher, coach, or mystic who knows in your heart that you are meant to do big things, then you’ll want to check out this episode.
Julie Foucht is an author and Art of Feminine Marketing coach. Julie teaches female entrepreneurs that it’s OK to do business their way and that success, freedom, and impact are inevitable when business is fashioned from a feminine intuitive, soul-whispered state-of-doing and a dynamic, heart-centered marketing strategy. In this episode, Julie shares how her early years shaped her path to becoming a marketing expert, and why traditional marketing stifles the natural creativity and innate power in many women. She’ll explain why a feminine marketing plan is not only exhilarating and sexy, but is also efficient, feels better, and is more nurturing for prospects and attracts exactly the right clients and a greater flow of income.
The journey into marketing
After being raised with the mindset that women can’t take care of themselves in the world, Julie took professional development courses and launched into life coaching. Her overriding desire was to empower other women so that no one she touched would feel trapped in an unsafe place of abuse simply due to the lack of money. Julie established herself as a life and business coach in 2005, and she’s never looked back.
A conversation with money
Do you talk to your money? Julie does, and money told her that charging for her spiritual gifts is a divine imperative. There is nothing wrong with a woman making money while making a living, and Julie says that women have to open themselves up to abundance to do their best work. Whether we like it or not, money is an energy with a lot of meaning in our society. She tells about a personal experience of building a true partnership with money instead of allowing it to be an obstacle in life. The key is learning to be in alignment with your source.
Proving herself
Julie dealt with a huge childhood wound of feeling defective and unable to make her way in the world. She has spent her life proving the wound wrong. In marketing, Julie had to prove that she could make it in the world of business, and she’s ended up outperforming others as she got in touch with a deeper power. She has grown into a wisdom-keeper and the strong, capable woman she is today.
Feminine Essence Marketing
Women tend to bully themselves when their masculine energy is lowered, and when feminine energy is lowered, they become manipulative. Successful marketing models don’t work when we bully and manipulate ourselves. Julie teaches her clients to connect to their soul and highest selves. She uses guided meditations to figure out her next steps and talk to the energy of her business.
Battling imposter syndrome
Operating in the spiritual plane comes in handy to combat imposter syndrome, which is a monster every successful woman faces. The coach’s job is to channel divine guidance and wisdom and not place limits on the client’s journey or impact. The coach should channel the wisdom so that clients can do what they are meant to do. Most often, imposter syndrome is a protective mechanism that women use to limit themselves and give excuses as to why they can’t accomplish certain goals. Julie says that imposter syndrome and the terrible things that are said of strong women are just ways to keep a magic woman down.
The nutrition connection
We don’t usually think of there being a connection between nutrition and business success, and we aren’t taught to listen to our bodies well. It’s important to recognize and learn what our bodies want because my body is a tool. When it doesn’t work properly, then I get the wrong signals. We have to treat our bodies as a vital piece of machinery that must be cared for and maintained for optimum performance. We have to listen to what our body tells us, and the best way to keep the body functioning optimally is through proper nutrition.
Our operating systems
Julie explains that ideas come to us, wanting to be born into the world. Women are taught the masculine way of doing business, which is to act on an idea at full speed ahead, but operating in the feminine means that ideas are revealed a layer at a time as they unfold. Operating in ebbs and flows of ideas and revelation is the feminine way, and it’s very different from the masculine freight train mode.
A blend of masculine and feminine
To explain the partnership between the masculine and feminine, Julie uses the example of how she plans and markets her annual live event. She uses a masculine approach at times but listens to her highest self and intuition. It’s a piecemeal approach of different systems, but Julie is committed to listening to the messages she receives from her highest self above all. In marketing strategies with a blend of the two approaches, Julie says the key consideration is what your audience needs to know.
When you don’t fit in
When Julie is faced with negativity about not fitting into the mold that others create for her, she relies on her tribe of people, those whom she calls her posse of support. She admits that there are scary moments, but she has become more comfortable and more affirmed with allowing more of herself to shine. She advises clients to bring more of themselves into the marketplace; the right tribe will be attracted to you, and those who aren’t helpful will be repelled.
Highlights of this episode:
- 9:04 – How Julie got into marketing
- 11:51 – The double-edged sword of money-making for women
- 19:40 – Proving the wound wrong
- 23:50 – Feminine Essence Marketing
- 33:13 – Combatting imposter syndrome
- 38:45 – The nutrition connection
- 44:14 – Pitfalls for women
- 48:37 – Feminine marketing strategies
- 53:22 – When you don’t fit in
- 1:00:05 – Fem Five
Resources Mentioned:
www.juliefoucht.com Check out Julie’s free gift, The Art of Feminine Marketing Guidebook download.
Find Julie’s Facebook group, Feminine Marketing Magic
Love-Based Mission: How to Create a Business That Serves Your Soul by Therese Skelly
The Fem Five:
1. Favorite book to recommend for women?
Love-Based Mission: How to Create a Business That Serves Your Soul by Therese Skelly
2. Favorite self-care hack?
Dancing, because high-vibe music raises your vibration.
3. Best piece of advice and who gave it to you?
“Money spoke to me and told me that my ability to make more money depends only on my willingness to open and receive more.”
4. Female CEO or thought leader you’re into right now?
“Mama Gena” (Regena Thomashauer)
5. One piece of advice you’d give your five years younger self?
“It’s only going to get better, so keep going.”
Last Time on The NextFem Podcast
Leverage Wellbeing for Success with Megan McNealy
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