Boost Your Visibility By Writing a Book – with Dr. Cori Wamsley

You’ve probably heard that we all have a book within us just waiting to be written. While that may or may not be true, that book will never get written without intentional thought regarding your purpose, audience, structure, and title. That’s where today’s guest comes in. If you’ve ever given any thought to writing your book, you can’t miss this episode. Join us!

Dr. Cori Wamsley helps leaders write books and boost their visibility as authors so they can get booked, get more clients, and make more money. Her bestselling book, The SPARK Method: How to Write a Book for Your Business Fast, helps make writing a book simple and fast so business owners can get their ideas out there to their ideal audience and make an immediate impact. Dr. Cori is a coach, editor, speaker, and author who empowers business owners to get their message heard. She has also self-published seven fiction books, including Confessions of the Editor Brigand, and a self – illustrated children’s epic poem, The Knight and the Ninjas. She co – authored the children’s book, Monkey Mermaid Magic, with her daughter, London, and also illustrated it. Dr. Cori has 15 years’ experience as a professional writer and editor, including ten years with the Departments of Energy and Justice and four years as the executive editor of Inspiring Lives magazine. 

Key questions to ask yourself

If you plan to write a book, there are two key questions to ask yourself before writing: “Who is my audience? and, What do I want them to get out of my book?” This process ensures that you, as a writer, have a point to your writing and it doesn’t become an information dump. Your writing should have a flow and purpose as you partner with your audience in providing what they need. As a writing coach who primarily works with business owners, Cori helps them go through these important steps before the writing begins. With each book she writes, she sees her writing as a gift she gives to her audience. 

Who should write?

The most important prerequisite for writing a book is that you are actively interested in the subject. You are creating something that will be a lasting part of your brand. A writer should have an internal drive to help people. The interest and drive you have to help and partner with your audience are the telltale signs that you need to write a book. 


Cori explains the origin of this word that she created in the attitude of one of her book characters. The word symbolizes a combination of being lazy in putting something off until later, but it also has an element of efficiency in thinking ahead to accomplish a task. In other words, “progress-tinating” means you are procrastinating for a good reason, one that makes it all worthwhile in the end. As Cori applies this term to those who might be thinking about writing a book, it means there could be a good reason that you are putting it off until later. If you find yourself in this situation, ask yourself if writing a book is what you really want to do and if you’re ready to step into the position of a leader.

Are you ready to write?

Writing means stepping into your role as a thought leader. You have to ask if you’re ready to stand behind your words and share this story. If the answer is no, then Cori says you might not be ready to write that book yet. One challenge is picking the idea for your book. She suggests identifying who you want to serve and what the market is like for your book. One hack is to look for other books in your niche and see if there is a spot for yours. Cori shares an example of how she helped a client through this process.

How Cori helps business owners write

Cori realized that business owners aren’t trained in the writing process, even though many of them feel that they have a book to share. Since this is her forte, Cori learned that she could help them write their book so they can get back to their business. Writing a book can be an evergreen marketing tool to raise your visibility in your field. 

The balance between personal and useful

Some business books are purely anecdotal, which means they are heavy on the personal stories and too light on the information and action steps. On the other hand, some books focus on information and analytics, and their lack of personal connection to the author leave the reader feeling cold. Even though there are different ways to structure a book, there has to be a balance between the personal and the useful. Some of Cori’s clients tell their personal story up front and then teach concepts for the remainder of the book. Others incorporate a personal story and application in each chapter. As a writing coach, Cori gives suggestions to her clients but leaves the structure decision up to them, because the book has to feel authentic to the writer. A writer has to trust themselves in what to share, and it’s important to share some personal stories because it helps the reader see who you are and form a connection with you.

The writing space

Most writers have a favorite writing spot. A good writer has to be open and vulnerable, giving themselves permission to spill everything onto the page. Cori advises people to set up a writing routine and a personal space that suits them. It has to be a place where you feel at home and your creativity can flow. Being creative means opening up and being vulnerable, and the writing process requires similar techniques as relaxation and stress relief. The mood you’re in when writing is reflected in what you write, and your tone will come across loud and clear. 

How to title a book

Cori says to wait until the book is fully written, or until at least a few chapters are written before coming up with your title. Titling a book too soon can hinder your writing and send it in a specific direction as you tailor the writing to fit your title. She suggests using a generic title in the beginning and then refining it later when you’ve created the context for the book. 

Highlights of this episode:

  • 2:08 – Key questions to ask about writing
  • 4:10 – Who should write a book?
  • 5:50 – “Progress – tinating”
  • 7:52 – Being a thought leader
  • 10:03 – Picking the idea for your book
  • 15:32 – How Cori helps business owners write
  • 19:35 – The balance between personal and useful information
  • 24:34 – The writing space and routine
  • 31:07 – How to title a book
  • 33:10 – Speed round of Cori’s book titles
  • 40:27 – Fem Five

Resources mentioned:

  • Connect with Cori:  Find her free gift about choosing the perfect topic for your audience!
  • Find Cori’s Facebook group, Write That Book, Build Your Business with Cori Wamsley

Fem Five:

  1. Favorite book to recommend for women?
  • Be a Boss and Fire that B*tch by Stacy Raske

2. Favorite self-care hack?

  • “Listening to myself more and being more creative.”

3. Best piece of advice and who gave it to you?

  • “A friend once told me that I get to choose.”

4. Female CEO or thought leader you’re into right now?

5. One piece of advice you’d give your five years younger self?

  • Stop worrying. You’ll be OK.

Last Time on The NextFem Podcast

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