In this episode, Lynan Saperstein shares why she calls entrepreneurship a spiritual journey, the brain science behind digital marketing, and why introverts make the best online marketers.
Lynan is the Founder and CEO of The Experience Experts, a digital marketing firm that helps travel experience businesses market and sell their programs.
Episode Highlights
• 0:12 – How she turned her passion for travel and experience into big business
• 10:50 – After helping a Costa Rica retreat company close $5 million in sales she decides she can do it too
• 11:50 – Why she calls entrepreneurship a spiritual journey
• 12:40 – Her biggest business stumbles and why well-being is integral to success
• 15:21 – The brain science behind great online marketing
• 18:55 – Why a successful online marketing strategy starts with writing
• 15:50 – Why introverts make better online marketers
• 32:05 – Lynan talks about love and the serendipitous events that led to their meeting
1. Favorite book for women?
- The Fire Starter Sessions by Danielle LaPorte. Lynan says, “It’s a beautiful book that you can turn where you can turn to any page and get inspiration with actionable things you can use in your life and business.”
2. Favorite self-care hack?
- Going to sleep when you’re actually tired!
3. Best piece of advice and who gave it to you?
- Her “entrepreneur mom” taught her all about business lines of credit and how to use the money to make yourself feel like a big corporation
4. Female CEO or thought leader you’re into right now?
- The inspirational female entrepreneurs who are the backbone of Austin’s tech community
5. One piece of advice you’d give your 5 years younger self?
- “Be patient. Dream bigger and play even bigger because more than what you believe is even possible will actually happen”
Resources and People Mentioned
• Lynan’s website, Twitter, Facebook and Instagram
• Lynan’s Trailblazers Retreat an immersive travel experience for entrepreneurs
• CopyHour – A free quiz to help you become a better writer
• WaveApps – Helps entrepreneurs and small business manage invoicing
• Pivot by Jenny Blake – Teaches you how to make your next move by doubling down on what’s already working
• Burning Man – an art and music festival in the desert
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